百年品牌
江涛
读书计划
本书从简单通俗的角度入手，从认识品牌、熟知品牌，一直到品牌的战略思维，逐渐深入，以实用干货为主，结合当前一些成功的和黯淡的品牌来解释，用通俗的语言在不同的环节中提出具体的操作方法。
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